What you can expect when we work together.

Great Results!

“Begin with the end in mind.”

- Steven Covey -

 

To get started on your project, we’ll need to spend some focused time discussing the project and your expected results.

 

We'll work together to establish what you want the marketing to do - and how to measure the results.

 

My primary concern is to create a marketing strategy - and the required marketing materials - that will successfully achieve the results you are looking for.

 

Here are the normal steps that will be taken as your project progresses.

 

1. Contact and Communications Policies

 

Fast and easy communication is a hallmark of any successful collaboration.

 

In order to facilitate efficient and convenient day to day communication, I will be available for phone calls during normal business hours, which are Monday through Friday from 9:00am to 5:00pm, Pacific Time.

 

Phone calls that I cannot answer immediately will be returned as soon as possible.

 

I will also respond to emails sent during the week in a timely manner, usually within 4 hours.  Emails received during non-business hours are usually answered within 24 hours.

 

You will find my contact information on the end of this document and on this website by selecting the CONTACT button.

 

2. Defining your project and project questionnaire.

 

A well-defined project will help us to ensure the maximum results and the maximum return on your marketing investment.

 

In order to clearly define the scope and goals of the project, you’ll receive a

Project Discovery Questionnaire.

 

Your answers to the questions on this document will help us clearly define the nature and scope of the project.

 

I’ll send you this document via email for your use.

 

Please return it to me as quickly as possible — for most clients that is between 1 and 3 business days.

 

After I receive the Discovery Questionnaire, I’ll review and study your answers, plus any other applicable initial research materials you’ve added.

 

Using your answers on the questionnaire, I’ll create an outline…a short Project Roadmap.

 

I create this Project Roadmap for two primary reasons.

 

• First so you see that I fully understand your project. 

• Secondly, we’ll use to the Project Roadmap to verify our agreement regarding the deliverables, schedules and goals for the project.

 

The Project Roadmap will be the basis for our Launch Call.

 

3. Launch Call

 

3-10 days after I receive the Discovery answers, we will schedule a 20-minute Launch Call.

 

During this call we will discuss and fine tune the Project Roadmap. I will listen to any additional directions and insights you have on the project.

 

Following the Launch Call, I will draft and send you an Agreement for Services.  Or, if your legal team has an Agreement, we can use that.

 

4. Getting Started

 

The Agreement, yours or mine, will contain all the specifics on exactly what marketing materials I will deliver, including project deadlines.

 

The Agreement will also list your investment for the project and terms of payment.

 

Once we have both signed the Agreement, and payment has been deposited, I will begin working on your copy as agreed.

 

(Note: I require 50% of the total project fees to begin. Most of my clients prefer to pay by bank wire or overnight payment.)

 

5. Research

 

My research process is very comprehensive.

 

In addition to the information we will have discussed on the Project Questionnaire, I begin with a complete review of your website and written products such as your current marketing control, newsletters, email campaigns, content, and offers.

 

I will ask you to send me any relevant marketing materials based on the Project Questionnaire.

 

In some cases, I will ask to visit with your customer service team, past clients/customers, and different department heads.

 

As needed, I will reach out to you for additional details, product samples, and other resources.

 

I will also research the market, including your competitors.

 

You can be confident that I’ll quickly and effectively understand your product, your voice, and your customer’s core emotional purchase drivers.

 

6. Collaboration and Point of Contact

 

I am a firm believer in the collaborative process.  I find that working closely together with clients produces the best results.

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However, some of my clients are very busy and prefer to hand off the project to me and review the first draft, with very little communication in between.

 

Others like dealing with me on an almost daily basis and be involved at just about every step of the way.

 

We can discuss how you want to work during our Launch Call.

 

No matter how often we agree to communicate, I require that you assign a person on your team to be my single point of contact.  This person could be you or anyone you designate. 

 

I will communicate directly with the contact person and they will coordinate with your other team members as needed to obtain information and approvals.

 

I do all of my writing with Microsoft Word. It allows us to track changes, comment, and collaborate easily.

 

7. Review of Working Copy

 

Typically, you’ll receive the first Working Copy in 20 to 30 business days, depending on the project size and scope.

 

When you receive the Working Copy, you and your team will need to review it carefully.

 

The most important thing at this stage of the process is verifying that the tone, message, and offer are correct as discussed.

 

After you and your team review the first Working Copy, it is likely that you’ll want some things changed.

 

I will review all your suggested changes to the Working Copy within 24 hours of you submitting them to me.

 

I will make my adjustments within 5 - 10 business days, depending on the breadth and complexity of your suggested changes.

 

In all cases, I recognize that these are your customers and will defer to you as much as possible.

Sometimes, there are cases where my clients make suggestions that I know will not work and will hurt profits. In those cases, you can expect me to be direct in my feedback.

 

When clients insist on changes that I feel will not work, I always recommend a simple A/B split test. In essence, we agree to let the market decide which approach is best.

 

Once we’ve addressed any issues with the Working Copy, I’ll issue a Final Copy of the document and/or other materials.

 

8. Final Copy and Revisions

 

Once again, when you receive the Final Copy, you and your team will need to review it carefully.

 

You may find that there is some additional fine-tuning needed.

 

You can be confident that I’ll gladly work with you until you are delighted with the copy.

 

In most cases, my clients find that, at this point in the process, one review is enough to finalize the copy.

 

In the rare case when further revisions are needed, it is usually just one or two and the process goes quickly. Typically, we can get to a final product within a 1-3 business days.

 

 

9. Final Approval

 

Once all revisions are complete, I will submit the final project to you.

 

At this point, you’ll approve the copy by sending me an email stating that everything is ready for distribution.

 

Once I receive this final approval from you, I will invoice you for the remaining fees for the project investment. The invoice is due upon receipt.

 

I will make every effort to be prompt in responding to your requests and assume that, as a professional, you will do the same with my invoices.

 

10. Graphic Design Review

 

In most cases, the final copy is sent to a graphic designer for formatting.

 

I strongly encourage you to send me a pdf. document of the graphic designers first draft of the copy layout.

 

I will comment on and/or recommend any graphical elements added by your graphic designer to enhance the copy and make it more effective.

 

If I see something that is distracting and may hurt your response rates, I’ll be direct in letting you know.

 

If requested, I’m happy to work with your design team to make any changes in the copy needed to make the final version of the promotional material as effective as possible.

 

11. Material Longevity

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At this point, you’ve made a considerable investment into your new marketing materials.

 

With this in mind, I provide all of my clients with a complimentary follow-up consultation.

 

We spend a few minutes on the phone and discuss what went well and where improvements can be made.

 

In addition, for projects that create royalties based on the number of promotions mailed or sent, I will provide complementary updated headlines and leads to refresh the promotion if response rates begin to fall.

 

Where appropriate, we can map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.

 

Natural Supplements Copywriting Contact Information.

 

Website:

NaturalSupplementsCopywriting.com

 

Email: bradley@naturalsupplementscopywriting.com

 

Mobile: 702/338-2577

 

Address:

11700 W. Charleston Blvd. #170-617

Las Vegas, NV  89135

 

Make Checks Payable to:

Natural Supplements Copywriting

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